Retailers must transform and engage customers to avoid a digital disconnect

August 10, 2016 - Retail Technology Review

The latest figures from the British Retail Consortium show that online retail sales in July rose for the eighth month in a row, posting an 11.2 per cent increase on June's figures. The results reinforce the growing influence of online shopping as more consumers become digitally savvy.

Nitin Rakesh, CEO and President of global IT solutions provider Syntel, comments: "Retailers need back-office processes in place that can seamlessly connect and automate business critical activities. However, just like in other sectors, many retailers are burdened with outdated legacy systems which can lead to inefficient operations."

"The right IT operations and a smart automation strategy can reduce IT costs by 35 per cent and increase online sales by 54 per cent, as our work with retailers in the past has proven,” said Rakesh."